Marriott Careers

Franchised Director of Sales

Panama City, Florida
Sales and Marketing


Check out pictures from associates at this location, and some videos too!

Posting Date May 31, 2019
Job Number 19075269
Job Category Sales and Marketing
Location Sheraton Panama City Beach Golf & Spa Resort, 4114 Jan Cooley Ave, Panama City, Florida, United States VIEW ON MAP
Brand Sheraton Hotels & Resorts
Schedule Full-time
Relocation? Yes
Position Type Management

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Thank you for your interest in this position. It is a job opportunity with one of Marriott International’s franchisees.


Please apply online at

Additional Information: This hotel is owned and operated by an independent franchisee, Crescent Hotels & Resorts. The franchisee controls all aspects of the hotel’s employment policies and practices, including the selection and hiring process. If you accept a position at this hotel you will be employed by a franchisee and not by Marriott International.


In the wake of Hurricane Michael and in the persevering spirit of the Emerald Coast, Sheraton Panama City Beach Golf & Spa Resort is committed to rebuilding our AAA Four Diamond resort better than ever! Like our surrounding community, we are stronger than the storm and look forward to welcoming locals and guests back to their favorite bayside retreat in August 2019. During this time of transition, we are looking for a dynamic Sales & Marketing professional to lead our enthusiastic sales team through this rebuilding period and beyond.  

Located on the beautiful St. Andrews Bay and Grand Lagoon, Sheraton Panama City Beach Golf & Spa Resort is minutes from the Gulf of Mexico in Panama City Beach, Florida. Offering 320 guest rooms, flexible indoor and outdoor event space including a private Bay beach, 3 outdoor pools, seasonal water sport rentals, 4 food and beverage outlets, full service spa, 2 championship golf courses to include the only Nicklaus designed course in Northwest Florida, 5 clay tennis courts, and our own 49 passenger shuttle boat to the pristine and undeveloped Shell Island with access to the Gulf of Mexico. We are a hidden gem along the Emerald Coast and we invite you to check us out at

Sheraton Bay Point Resort is also part of Crescent Hotels and Resorts, a nationally recognized leader in hospitality management. At Crescent, we are deeply committed to being an employer of choice; understanding the direct correlation between highly motivated associates and excellent guest service. These values enable us to provide a competitive edge for our hotels and resorts. 

Job Description:

•Direct the solicitation efforts of the sales staff through effective verbal and written communication while overseeing rate, date and space commitments for group room sales within the hotel. 

•Leads resort marketing efforts and builds strong partnerships.

•Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate. 

•Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.

•Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes

•Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.

•Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Crescent programs. 

•Meet with and entertain clients some of which will require travel.

•Communicate both verbally and in writing to provide clear direction to the staff.

•Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.

•Organize and/or attend scheduled Sales Department and related meetings. 

This description is not intended to be all-inclusive. Associates may be asked to perform any reasonable management request, within their capabilities, to meet the ongoing needs of the resort.

Requires at least 3 years previous experience in Director of Sales and Marketing role with similar sized, full service resort.  5-7 years experience in progressive sales management role(s) with full service resort.  Brand experience required.  Marriott / Sheraton experience preferred.

Self-starting personality with an even disposition.  Maintain a professional appearance and manner at all times.  Can communicate well with guests.  Must be willing to “pitch-in” and help co- workers with their job duties and be a team player.  

Strong knowledge of travel industry, current market trends and economic factors.  Extensive skill in development and delivery of sales presentations.  

Ability to access, understand and accurately input information using a moderately complex computer system.  Ability to effectively deal with internal and external customers and staff, some of whom will require high levels of patience, tact and diplomacy to diffuse anger, collect accurate information and resolve conflicts.  

Must have the ability to communicate in English. 


This company is an equal opportunity employer.






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