Marriott Careers

Public Relations Manager (Media Relations Specialist)

Oxon Hill, Maryland; Washington, District of Columbia; National Harbor, Maryland
Sales and Marketing


 

Check out pictures from associates at this location, and some videos too!

Posting Date Jul 16, 2019
Job Number 19001DVU
Job Category Sales and Marketing
Location Gaylord National Resort & Convention Center, 201 Waterfront Street, Oxon Hill, Maryland, United States VIEW ON MAP
Brand Gaylord Hotels
Schedule Full-time
Relocation? Yes
Position Type Management

Start Your Journey With Us
Gaylord Hotels is a multi-location hospitality brand guided by a single focus: extraordinary meetings and conventions. From guest rooms and meeting space, to entertainment and dining all in a self-contained environment, Gaylord Hotels makes meeting planning easy and provides attendees great networking opportunities. As a Gaylord Hotels STAR, you'll bring your warm smile, genuine excitement and a “consider it done” spirit to work. In return, you’ll experience the rewards of growing your career among a team of professionals with a passion for excellence. Ready for a change? Take the initiative. Enjoy the Rewards.

JOB SUMMARY

 

The Public Relations Manager is part of an important team that creates and executes property-level communications to our customers and media. Under the leadership of the Director of Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role builds strategic Public Relations plans, targeted campaigns, and social media content to drive consumer awareness and preference, and building broader portfolio and brand awareness. This role focuses on showcasing and supporting the hotels internal clients (Food and Beverage, Spa, Special Events, Sales, etc.) promotions, both to local, regional, national and international media and consumers. As part of the Sales & Marketing team, this role is fully connected into resources in their region; Public Relations Managers liaise and build deep partnerships with their regional Convention and Visitors Association, State Tourism and Marriott brand teams. This role acts as the spokesperson for the hotel when internal partners are unavailable; provides crisis communications assistance; and ensures all public information is displayed correctly and effectively for the business. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.

 

CANDIDATE PROFILE 

 

Education and Experience

·        2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 5 years experience in the public relations, sales, marketing, digital or related professional area; hospitality marketing and public relations preferred

OR

·        4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 6 years experience in the public relations, sales, marketing, digital or related professional area; hospitality marketing and public relations or agency experience preferred.

 

CORE WORK ACTIVITIES

 

Public Relations and Visual Asset Management

·        Develops a comprehensive PR plan per quarter, including group, leisure and local efforts, and executes post sign-off from Director of Marketing.

·        Maintains a comprehensive list of local, regional and national media contracts, with additional focus on area influencers/bloggers.

·        Writes and distributes all press materials (press kits, press releases, advertorials) for property events, promotions, and  outlets.

·        Manages the execution of hotel media events and press promotional activities.

·        Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment  with communications  objectives.

·        Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

·        Manages seasonal coordinator and PR agencies as needed

·        Evaluates new public relations opportunities and vets PR leads from the area partners regarding which are the best media to promote the hotel during need periods.

·        Supports the co-ordination of photography for F&B, Special Events and Spa advertising, collateral and public relations purposes between the hotel

·        Manages photo/video legal contracts for marketing and public relations projects.

·        Manages photo shoots for seasonal or festive promotions in partnership with brand marketing team.

·        Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.

·        Works with Internal Communications Team to ensures that property is following all corporate public relations guidelines.

·        Manages Crisis Communications Plan and participates in yearly round-table exercises

·        Familiarization with  Cision (or comparable PR reporting program)

 

Building Successful Relationships

·        Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.

·        Develops relationships within community to strengthen and expand media opportunities for coverage.

·        Assists property in developing promotions for various campaigns.

 

 

 

 

Social Media Content Management

·        Develops and executes monthly content calendar including promotion campaigns in F&B, weddings, spa, rooms and conferences through social media  channels.

·        Facilitates social media engagement and develops reports to share with key stakeholders 

·        Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly. 

 

General

·        Collaborate with Marketing team on campaigns; editing collateral; developing copy; and other projects as needed.

·        Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property Special Events, F&B and Spa promotions and campaigns.

·        Supports communications duties and functions as deemed necessary.

·        Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy for key steakholders.

·        Provides training and public relations leadership and act as a public relations subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

·        Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital, marketing and public relations trends.

 

MANAGEMENT COMPETENCIES

Leadership

·        Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.   

·        Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

·        Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

·        Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

·        Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.

·        Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

·        Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

·        Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

·        Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.

·        Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

·        Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.

·        Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

·        Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

·        Business Acumen - Understands and utilizes business information to manage everyday operations.

·        Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.

o   Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.  

o   Sales Ability:  Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.

o   Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.

·        Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o   Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

o   Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

o   Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

o   Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.

o   Writing - Communicates effectively in writing as appropriate for the needs of the audience.

 

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.




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