Marriott Careers

Marketing Executive

Dubai, United Arab Emirates
Sales and Marketing


Job Description

Check out pictures from associates at this location, and some videos too!

Posting Date Dec 31, 2018
Job Number 18003JQZ
Job Category Sales and Marketing
Location Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates VIEW ON MAP
Brand Le Meridien
Schedule Full-time
Relocation? No
Position Type Non-Management/Hourly

Start Your Journey With Us

At Le Méridien, we believe in helping guests unlock the unexpected and engaging experiences each destination has to offer.  Our guests are curious and creative, cosmopolitan, culture seekers that appreciate sophisticated, timeless service.  We provide original, chic and memorable service and experiences that inspire guests to unlock the destination.  We’re looking for curious, creative and well-informed people to join our team.  If you appreciate connecting with like-minded guests and have a deep desire to create unexpected experiences, we invite you to explore career opportunities with Le Méridien.


POSITION PURPOSE

The Marketing Executive will work alongside the Director of Marketing and the marketing team to grow the hotels’ online visibility, amongst both the Arabic and ex-pat communities. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales in Food and Beverage, Spa, Fitness, Events and Rooms. He / She should be highly motivated with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.

RESPONSIBILITIES

  • Objective Driven

            Set realistic goals in line with the hotel’s overall revenue objective and drive results ultimately resulting is      optimized exposure on social space driving engagement and topline revenue.

  • Great Design

            Visual content has a lasting effect on us humans. Marketing personnel should ensure it’s consistent,        compelling and with great clarity

  • Solid Content Strategy

    What you post on your Social channels is the foundation for all your other Social Media marketing. The Social Media personnel must take a deep dive to Discover the positioning of dining destinations along with all its property level offerings to ensure the content created are aligned with the language and values. Content generation will be a continuous activity. Social media content should be in English and Arabic

  • Promotion Strategy

    A thorough understanding of Social media advertisement is necessary to develop strategic promotion plan on monthly, weekly and daily basis using approved digital and online tools. Monthly promotions Calendar should be the base for strategic social conversations.

  • Engagement Strategy

Engagement is of paramount importance for the social media activations. Social Media Personnel should listen, respond, ask questions and engage with the audience in line with marketing guidelines. All activities should have the common objective of driving engagement.

  • Conversion Strategy

Marketing Personnel’s job is to convert fans/followers into customers through all digital and third party partner platforms and measure the success using the existing and available tools online

  • Measure & Analyze to establish Return On Investment (ROI)

Measure results on a weekly/monthly/yearly basis. The results must tie back to the objectives. The marketing personnel should be able to present monthly reports to the management in a structured way showcasing activities and results, investments and returns.

 

All steps will be finalized in coordination with Director of Marketing.

 

ESSENTIAL FUNCTIONS

 

  • Manage F&B marketing campaigns and day-to-day activities including but not limited to:

  • Create, curate, and manage all published content (images, video and written)

  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales- maintain 2 minutes response time

  • Conduct online advocacy and open stream for cross-promotions

  • Keep all website content up to date

  • Design, create and manage promotions and Social ad campaigns as per brand guidelines

  • Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond in line with Marriott hotels and resorts guidelines

  • Monitor trends in Social Media tools, applications, channels, design and strategy and update during monthly round ups

  • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.

  • Monitor effective benchmarks (best practices) for measuring the impact of marketing campaigns, Analyze, review, and report on effectiveness of campaigns in an effort to maximize results

  • Share best practices in coordination with Director of Marketing

  • Continuous data capture efforts to grow customer database in compliance with GDPR guidelines.

 
 
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.




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