Director of Marketing (Maternity cover)
Check out pictures from associates at this location, and some videos too!
Job Number 18002QTN
Job Category Sales and Marketing
Location W London - Leicester Square, London, Greater London VIEW ON MAP
Brand W Hotels
Position Type Management
Start Your Journey With Us
We share our guests’ passions, providing insider access to what’s new and what’s next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.
The Director of Marketing shapes and drives the hotel’s marketing strategy in close collaboration with the hotel’s operations, Marriott’s PR, Digital, Sales and Brand teams and external agencies and partners to generate awareness, engagement, demand and conversion. He/She manages a team of two marketing executives on property and is an active member of the hotel’s Executive Committee.
Education and Experience
§ Master’s degree or 4 years of equivalent work experience; minimum 2 years’ experience in a similar position.
§ Previous experience in the luxury / lifestyle hospitality industry
§ Excellent communication and project management skills
§ Result-driven strategic thinker
§ Creative, innovative mind-set
§ Strong consumer focus and understanding of the luxury lifestyle market and trends
§ Budget management and planning
§ Develop and implement property-specific innovative strategies including budget considerations, marketing goals, and 360-degree activation plans to support the hotel’s business objectives for each segment (Rooms, F&B, spa)
§ Build and maintain excellent relationships between the Marketing department and the PR, Sales, Digital, Revenue, Brand and Operational teams. Ensure goal alignment, efficient communication, and delivery of results.
§ Activate the brand passion points on property through a calendar of events, partnerships and content.
§ Support and localise global/regional brand campaigns to generate brand awareness and passion in the London/UK market
§ Build partnerships with local and international brands and creatives to nurture the brand and broaden exposure
§ Supervise Digital Marketing initiatives and campaigns in collaboration with Marriott Digital Teams (Websites optimization, online advertising, demand-generation campaigns, email marketing…)
§ Oversee the content and social media strategy
§ Develop and update sales material
SoSource and manage external marketing agencies as required on a project basis
§ Manage the marketing annual budget, ensure optimal allocation and ROI
§ Conduct performance analysis of past programs/events and adjust strategies accordingly to enhance future initiatives
§ Continually measure the performance of marketing associates against goals, motivate them and provide one-on-one coaching to develop them
§ Share marketing strategy, activities and performances with key internal stakeholders
§ Be an active member of the Executive Committee: communicate and embody the company’s culture and business decisions, take part to regular executive meetings, drive internal communication and staff engagement action plans, present initiatives at all-staff meetings, etc.