Assistant PR Manager
Check out pictures from associates at this location, and some videos too!
Job Number 18001X9X
Job Category Sales and Marketing
Location , Taipei, Taipei VIEW ON MAP
Brand W Hotels
Position Type Non-Management/Hourly
Start Your Journey With Us
We share our guests’ passions, providing insider access to what’s new and what’s next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.
Purpose of Role
Assistant PR Manager performs key functions of formulating effective public relations; promoting the Hotel and its venues to targeted audience; building relationships with media and the community; supporting online marketing team in adherence to W core values and social media strategy.
Assistant PR Manager will support Sales, Event Sales, Beverage & Food, FIT and AWAY Spa with their operations and promotional activities.
Assistant PR Manager will interface with hotel management (Director of Sales & Marketing and General Manager) to report on PR performance and media/KOL relationship and in line marketing content with Marcom manager and digital marketing team.
-Define PR and marketing objectives, develop and implement PR and
marketing strategies to meet hotel goals; including identifying and conveying
W’s positioning statement and key messages to targeted audience via
effective channels and campaigns.
-Assist Director of Marcom to develop and execute marketing campaign
to accomplish objectives.
-Initiate and maintain positive relationships with international, regional and local
media in order to generate news-worthy publicity and media coverage.
-Ensure that appointed PR / advertising / media buying agencies, graphic artist
and printers (if any) perform and deliver products with W’s image and
-Develop / approve all press informational materials and photography for
-Develop advertising (image and tactical) plans for Beverage& Food , Rooms
and the Hotel.
-Develop and execute all media/press related events to create a positive and
strong presence to targeted public and press
-Help Director of Sales & Marketing and General Manager to build proper brand
-Conduct/supervise photoshoot for marketing campaign
-To guide and develop the role of W Insider.