Marriott Careers

Social Media Specialist

Dubai, United Arab Emirates
Sales and Marketing


Job Description

Check out pictures from associates at this location, and some videos too!

Posting Date Jul 05, 2018
Job Number 18001VRZ
Job Category Sales and Marketing
Location Sheraton Grand Hotel, Dubai, Dubai, United Arab Emirates VIEW ON MAP
Brand Sheraton Hotels & Resorts
Schedule Full-time
Relocation? No
Position Type Non-Management/Hourly

Start Your Journey With Us
At Sheraton, we go above and beyond in everything we do. We are inspired by our guests and one another – and are driven to make things better. We love what we do, and we give it all we’ve got – on property and off. When guests stay with us, it’s not just a room with a bed that they’re buying. It’s an experience. We’re looking for someone who is ready to go beyond in everything they do. If you are someone with a genuine drive to improve your life and the lives of those around you, we encourage you to explore careers with Sheraton.
 

Sheraton Grand Hotel, Dubai, United Arab Emirates.

Located at the forefront of Dubai’s most prominent thoroughfare, the Sheraton Grand Hotel seamlessly connects to the heart of the booming business district. Our hotel is just across from the Dubai World Trade Centre and within walking distance of the Dubai Convention Centre. A short drive will take you to DIFC, Dubai Mall, or downtown, and Dubai International Airport (DXB) is 10 kilometers away. Standing 53 stories tall, the hotel comprises 474 guest rooms and suites, as well as 180 one- to three-bedroom serviced apartments. All accommodations span at least 36 square meters. Our expansive conference center boasts meeting rooms with natural illumination and state-of-the-art audiovisual technology. The Sheraton Grand Hotel also offers a Sheraton Club Lounge that has extensive services and exciting 31st-floor views.


POSITION PURPOSE
 
The Social Media Specialist will implement the hotel’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams  to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. Additionally the role will require a close cooperation with operational departments to deliver an excellent guest experience before, during and after the guest stay.
 
ESSENTIAL FUNCTIONS
  • Implement the hotel’s social media strategy to define programs that use social media marketing techniques to increase visibility, engagement and guest satisfaction for the hotel.
  • Coordinate with stakeholders across the hotel to ensure social media strategy effectiveness and encourage adoption of relevant social media techniques into the corporate culture and into all of the hotel’s products and services
  • Work with the Social media regional team and hotel’s different departments to ensure social media tools are kept up to date
  • Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
  • Manage presence in social networking sites including Facebook, Twitter, LinkedIn , Youtube, Pinterest and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
  • Monitor trends and applications in social media tools and appropriately apply that knowledge to increasing the use of social media at Sheraton Grand Hotel, Dubai
  • Online reputation management, which is keeping an eye out for negative or criticism of hotel's brands, and helping to address the problems when necessary
 QUALIFICATION STANDARDS
  • Public relations, SEO, Community Management experience, a plus.
  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, Youtube, Twitter, Flickr, Pinterest etc.) and how they can be deployed in different scenarios
  • Knowledge of blogging ecosystem relevant to the hotel’s field.
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
  • Should be creativity, willingness to experiment, ability to deal with uncertainty, ability to synthesize large amounts of data into actionable information.
  • Strive to achieve satisfaction and delight of internal and external customers.
  • Are a team player with strong interpersonal skills.
  • Possess a warm and friendly demeanor.
  • Uphold ethical business practices.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.