Marriott Careers

Digital Field Marketing Executive

Munich Complex Shared Service
Munich, Bayern
Sales and Marketing

Job Description

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Posting Date May 10, 2018
Job Number 18001CEI
Job Category Sales and Marketing
Location Munich Complex Shared Service, Munich, Bayern VIEW ON MAP
Brand Sheraton Hotels & Resorts
Schedule Full-time
Relocation? No
Position Type Non-Management/Hourly

Start Your Journey With Us
At Sheraton, we go above and beyond in everything we do. We are inspired by our guests and one another – and are driven to make things better. We love what we do, and we give it all we’ve got – on property and off. When guests stay with us, it’s not just a room with a bed that they’re buying. It’s an experience. We’re looking for someone who is ready to go beyond in everything they do. If you are someone with a genuine drive to improve your life and the lives of those around you, we encourage you to explore careers with Sheraton.

Digital Field Marketing GSA
This position will be responsible for the execution of key initiatives which will drive digital sales for our SPG hotels in Germany, Austria and Switzerland.  The position will have direct accountability for driving KPIs for a specific portfolio of properties.  There is a strong focus on driving incremental revenue to hotels through tactical campaigns, segmental and destination marketing, search engine optimization and paid search-, metasearch- and email marketing. The position will report directly into the Director Digital Field Marketing.
Job Description
  • Manages a selection of properties from across the area.
  • Coordinate with hotel teams to implement digital marketing tactics for all responsible hotels in the area, including a 180 day rolling digital marketing plan.
  • Build landing pages and special offer pages to support segmental marketing campaigns to reinforce hotel USP’s and execute communication plan to drive share from specific target / niche markets.
  • Launch tactical destination and hotel specific marketing campaigns – ensure global campaign creative & copy alignment and promotional placements are optimized across hotels in the area.
  • Management of natural search optimization and core social media visibility and presence.
  • Management of Valhalla content where it relates to property messages/notifications.
  • Management of branded web content, SEO & photography updates.
  • Ensure hotel marketing plans are incorporated into the 180 day rolling digital marketing plan and they identify all areas where digital supports hotel plans
  • Build and manage key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased presence and incremental revenue to hotels.
  • Test campaign messaging and creative to determine relevancy across segments and to optimize conversion & overall performance.
  • Activate direct marketing channels to maximize campaign reach and impact (brand sites, email marketing, special offer pages, etc.)
  • Implementation of Guest Communications email marketing tool to drive incremental rooms and ancillary revenue to hotels.
  • Management of hotel content on, Local Property and Campaign Sites to optimize conversion of visitors and drive incremental revenue to hotels
  • Manage the hotels use of Social Media and assist with platform implementation when required.
  • Management of Third Party Site / OTA Merchandising Opportunities
  • Drive direct response channel performance.
  • Provide regular reporting on results and campaign activity undertaken on behalf of hotels.
  • Reporting in general
The individual must be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:
The successful candidate will be someone who enjoys writing, is sociable, outgoing and communicative, with a high affinity for the Internet and some experience in the field of digital marketing. You will have ideally completed your studies with a focus on tourism, marketing/e-commerce or have sufficient vocational training. You set yourself high standards for the quality of your work and remain calm and friendly in stressful periods. Excellent knowledge of spoken and written German and English are also part of your profile. Fluency in written and spoken French desirable.
Bring your professional ambition to the table at a company that, in addition to a varied and exciting field of work, really has something to offer: Prospects!
All employees must maintain a neat, clean and well-groomed appearance per Marriott standards.
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
This position will be located in Munich, Germany
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.