Content & Social Media Marketing Executive (6 months)
Check out pictures from associates at this location, and some videos too!
Job Number 18000PPW
Job Category Sales and Marketing
Location W London - Leicester Square, London, Greater London VIEW ON MAP
Brand W Hotels
Schedule Seasonal - Full-Time
Position Type Non-Management/Hourly
Start Your Journey With Us
We share our guests’ passions, providing insider access to what’s new and what’s next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If you’re ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels.
§ Create editorial calendars and schedule postings and campaigns via the company’s syndication platform.
§ In collaboration with the Marketing and Digital teams, build and execute the hotel’s organic social media strategy through trend research, benchmarking, data analysis, audience identification, platform determination, messaging, content development and planning.
§ Oversee all company social media accounts management (Instagram, Facebook, Twitter), moderate user-generated content and recommend approach to other platforms.
§ Develop engaging, creative, innovative content that builds meaningful connections with key target audiences, promote brand-focused messages, support activations and promotions, drive traffic to website and encourage followers to take actions (interactions, leads, bookings).
§ Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
§ Constantly monitor new trends and best practices and adjust the strategy accordingly.
§ Work with brand marketing team in research and creating content.
§ Assist with general day to day administration of the marketing department.
- § Highly creative, with a genuine passion for social media
- § Proven working experience in creating content and growing social audiences
- § Good understanding of the luxury and lifestyle markets
- § Excellent writing, presentation and communication skills
- § Editorial mindset that seeks to understand what audiences consume and how to create it