Marriott Careers

Digital Field Marketing

Jakarta, Indonesia
Sales and Marketing


Job Description

Check out pictures from associates at this location, and some videos too!

Posting Date Feb 07, 2018
Job Number 18000DPC
Job Category Sales and Marketing
Location Keraton at The Plaza, a Luxury Collection Hotel, Jakarta, Jakarta, Indonesia VIEW ON MAP
Brand The Luxury Collection
Schedule Full-time
Relocation? No
Position Type Non-Management/Hourly

Start Your Journey With Us
The Luxury Collection is a glittering ensemble of locally authentic hotels and resorts from around the world. Our hotel teams curate the world’s most enriching and desirable destination experiences. Our mission is to guide our guests, these seasoned travelers on transformative journeys that touch their spirits, enrich their lives and create lasting memories. If you are someone with an appreciation for evocative storytelling and a desire to provide genuine, personalized, and anticipatory service, then we invite you to join us on our journey and explore a career with The Luxury Collection.

Job Summary
 The Digital Marketing Specialist sits at the intersection between Marriott International’s eCommerce, marketing, and global distribution strategies. This role helps their property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The Digital Marketing Specialist serves as a thought leader to their hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Digital Services team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property.

 

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR

• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

 

CORE WORK ACTIVITIES

Digital and eDistribution Strategy Execution

• Executes appropriate on-strategy eCommerce priorities and tactics.

• Coordinates with the Director of Sales and Marketing and/or the Director of Revenue Management to validate and track ecommerce goals for the hotel.

• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.

• Manages budgets for eCommerce activities.

• Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.

• Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.

Digital Acquisition Marketing

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.

• Works with regional eCommerce team to optimize Paid Search performance.

• Manages the PLUS Platform for participating hotels in the area/cluster.

• Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).

• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.

• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization

• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.

• Serves as the EPIC/Vignette administrator for the hotel(s).

• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).

• Uses B2B e-tools to grow online bookings for Group and Corporate business.

• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

OTAs and Meta Search Channel Optimization

• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotel teams to make appropriate corrections.

• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).

• Identifies and executes OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).

• May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.

• Builds strong domestic relationships with the top 2-3 OTA partners.

Review hotel performance on eChannels.

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).

• Develops the offer landing page on brand.com, with Guest Communication too management and development.

• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.

• Work with brand/marketing team to position the hotel on digital channels.

• Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.

• Creates online press releases and helps with property SEM/O to drive awareness to hotel and generate revenue/s.

eCommerce Communication and Training

• Uses the eCommerce Resource guide.

Participant in eCommerce training, presentations, and workshops, as/when appropriate

• Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate.

• Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.

• Delivers a monthly report and newsletters on Digital Marketing and Social Media activities.

• Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape.

 
 
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.