Online Sales Manager
Check out pictures from associates at this location, and some videos too!
Job Number 170022J4
Job Category Sales and Marketing
Location Sheraton Changbaishan Resort, Changbaishan, China VIEW ON MAP
Brand Sheraton Hotels & Resorts
Position Type Management
Start Your Journey With Us
1.Create individual marketing plans for each designated hotel to drive revenue across all online customers segments (leisure travel), and work with the property Director of Sales & Marketing and Director of Revenue Management to ensure a smooth execution.
2.Support Divisional Online Marketing Team to provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results. Leverage best practices in marketing, marketing operations and reporting to Divisional Online Marketing team.
3.Own the results for each property through tracking and analysis, using our proprietary performance measurement tool and other tracking systems.
4.Work with Divisional Online Marketing Manager to ensure property content/offers are up to date and consistent with brand strategies. Develop and submit offers on the hotel’s Special Offer Page(s) and Destination Site(s) (if relevant). Develop landing pages for hotel(s) and destination(s) as directed. Supervise online marketing campaigns with approved online agency.
5.Research and develop promotions/partnerships with local attractions to further hotels’ web presence and online revenue, and negotiate on behalf of the hotels in the region for new online marketing initiatives .
6.Locate and add our hotels to new partner marketing linking opportunities.
7.Act as the primary point person for all local and regional third party accounts as.
8.Plan and execute tactical marketing plan through strategic third party channels according to brand strategies. Maintain ongoing communication with key local and regional third party accounts.
9.Liaise and address BRG concerns/issues with the property’s Revenue Manager
10.Provide ad hoc reporting as needed for hotels’ meetings, etc. and support Divisional Online Marketing team on monthly reporting from third party partners.
11.Manage the development, execution and tracking of offers on the Star Guest Communication tool, Starwood’s proprietary property level email marketing/CRM tool.
12.Own the development and implementation of promotional offers to ensure timeliness to market.
13.Track, measure and provide analysis on success rate and “Return on Investment” to ensure we optimize on all future offers.
14.Support and manage Regional Marketing Planning and Performance Tool, by submitting & loading marketing offer into the tool and ensuring appropriate tracking tags are in place to ensure accurate measurement. of each initiative.
15.Analyze user behavior on Special Offer Pages and Destination Sites to optimize on initiatives going forward.
16.Develop property or cluster related emails and direct marketing campaigns with approved vendors/corporate resources.
17.Practice Starwood Cares.