Marriott Careers

Manager, SMR Analytics – Marketing, Digital and Loyalty

Eschborn-Frankfurt, Germany; London, United Kingdom
Revenue Management


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Posting Date Nov 29, 2019
Job Number 19168575
Job Category Revenue Management
Location Europe Office - Eschborn, Marriott Hotel Holding GmbH, Eschborn-Frankfurt, Hessen, Germany VIEW ON MAP
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management

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Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?
The Manager, SMR Analytics – Marketing, Digital and Loyalty supports the reporting and analytical efforts related to evaluating hotel, market, and continent performance and supports the development of insights that drive tactical decisions in the areas of digital, marketing, and loyalty.

This role is responsible for providing timely, accurate and comprehensive reporting on Marketing, Digital and Loyalty activities and insight, based on quantitative analysis, to help teams across various disciplines within the organization understand the value of marketing, digital and loyalty efforts on all level of the continent structure. 

This position supports the development of data-based decisions, and provides consultation to a variety of decision makers that need data to shift strategies and/or implement initiatives.
This position works with other continent and Headquarters-based analytics teams to ensure consistency in approach and leads efforts to integrate performance measurement and create a holistic picture for Continent business performance.  Communicating results and clearly explaining implications of those results to support recommendations to leadership is a critical function of this position. 

This role will develop and/or apply processes and tools to help monitor and measure performance for the Continent across Digital, Marketing and Loyalty related analytical need areas / initiatives. This is a great opportunity for someone who wishes to build a career in data analytics.

The Manager, SMR Analytics provides analytical support encompassing all hotels and brands in Europe.
• Location requirements:  The position can be located at either of the two continent offices (London, United Kingdom or Eschborn, Germany).
• Language Requirements:  High proficiency (speaking, reading and writing) in English is required.
• Travel Requirements:  There is a 10% business travel required.


• Support the effort to define reporting and analytical road map for Europe’s Marketing, Digital, and Loyalty efforts defining guidelines for continent versus corporate responsibilities.
• Perform quantitative and qualitative analysis for marketing programs initiated within Europe to help the continent’s Loyalty, Brand, Marketing and Digital teams understand the value of marketing efforts for regional and property programs.
• Identify/develop measurement criteria to determine effectiveness of digital campaigns and promotional offers, analyze interim results and prepare the final analysis on performance.
• Communicate results to Europe Brand, Marketing & Digital teams in timely and resourceful manner to facilitate their ability to meet deadlines.
• Develop and present analytical recommendations and actionable insights to disseminate findings and successful practices to Europe SMR leaders.
• Work on special projects as assigned which allow leaders across brand, marketing, digital, and loyalty to support their stakeholders to be more effective and meet their goals.
• Build strong relationships with marketing team leaders to identify strategic objectives and prioritize work.
• Coordinate and collaborate with headquarters and analytic resources from other continents to deliver consistent and best in practice analytic tools and strategies to the Continent.
• Advocate for data based decision making and delivers tools and frames issues to help Continent leaders leverage data appropriately.
• Monitor hotels’ performance, by utilizing all relevant tools, data and reports.  Uses the results of this analysis to educate the team on performance trends and potential opportunities or areas of concern. 
• Identify performance gaps of hotels and provide strategic and mitigating advice for solution.
• Support continent, areas, and market teams with data requests and ad-hoc reporting and exception analysis.
• Work with corporate and continent teams to evaluate business performance and drive new techniques for understanding key business drivers.
• Support analytic teams to deliver reports and analysis that meet the needs of Continent stakeholders consistent with the approach and standards of Corporate, Global analytic teams.
• Participate cross-departmental relationships to spur collaboration between projects.
• Think creatively and practically to develop and refine existing and new reports and tools used by regional leaders as well as hotel revenue leaders.
• Generate and provide accurate and timely results in the form of reports, presentations, etc.
• Develop specific goals and plans to prioritize, organize, and accomplish work for self and direct reports.
• Use all available on the job training tools for associates
• Establish and maintain open, collaborative relationships with associates across disciplines.




• MS Excel (required, advanced)
• SQL (required, proficient)
• SAS, Tableau, Cognos or MS Access (preferred)
• Strong understanding of sales distribution systems (, voice, GDS, OTAs), revenue management systems (HPP, MARSHA, OneYield, etc.), and revenue strategy.


• 2+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in analytically-heavy positions in the travel industry.
• Demonstrated ability to conduct and engage in analytics with practical applications to business needs.
• Demonstrates self-confidence, energy and enthusiasm
• Informs and/or updates Senior Leaders on relevant information
• Manages time effectively and conducts activities in an organized manner.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.

• Bachelor’s degree required, preferably in a quantitative discipline (e.g finance, operations research, economics, or statistics).

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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