Manager, Field Marketing, ANZP
Check out pictures from associates at this location, and some videos too!
Job Number 19155730
Job Category Sales and Marketing
Location Sydney Area Office, Sheraton Grand Sydney Hyde Park, Sydney, New South Wales, Australia VIEW ON MAP
Position Type Management
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Marriott International is seeking a Field Marketing Manager to join the Field Marketing Services function within the Australia, New Zealand and Pacific Islands (ANZP) above property marketing team. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company.
This role has a focus on driving awareness and incremental revenue to hotels within the ANZP region through integrated marketing across owned, earned and paid channels and will be responsible for facilitating the roll-out of marketing and communications initiatives within the ANZP region, in accordance with the company’s global strategic objectives.
Additionally, the role will provide consultative marketing support to property level teams, including new opening hotels, to ensure compliance and participation with applicable policies and initiatives and to promote knowledge and best practice sharing.
The role will also work closely with other ANZP above property teams, including Field Digital Services, as well as APAC and global brand, loyalty and PR teams.
The position will report directly into the Area Director of Marketing (ADOM) and will have one direct report (Field Marketing Executive). The role is suitable for applicants with qualifications in marketing and communications and at least 4 years’ managerial experience working in marketing, with specific exposure to above property or ‘cluster’ marketing in hospitality and/or travel within the ANZP or wider Asia Pacific region.
Co-develop and manage the implementation of above property marketing initiatives across loyalty, brand, MICE and food and beverage (F&B) within the ANZP region
Assist in the development of event activations and project manage from outset through to activation, including venue, supplier and partner liaison, run sheets and management of invitations and RSVPs
Collaborate with the ADOM to identify, negotiate and activate strategic partnership opportunities with aligned third parties
Prepare briefs and liaise with agencies on above property marketing projects and campaigns
Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
Source and negotiate influencer collaborations in support of above property marketing initiatives
Assist with negotiation of regional and cluster media buys with key publications and media agencies
Own media relationships and develop reports and post-activity analysis
Provide comprehensive support for pre-opening hotels’ marketing needs
Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable
Manage the Field Marketing Executive, including prioritization of day-to-day workload and longer-term personal development
EXPERIENCE & COMPETENCIES
MARKETING & COMMERCIAL:
Thorough understanding of marketing principles and at least 4 years’ related managerial work experience
Experience working in an above property or ‘cluster’ hotel marketing role
- Knowledge of Australian media landscape
Commercially minded with strong business acumen
Creative thinker with ability to connect creativity to business outcomes
Analytical nature – can interpret data into meaningful insights and actions
Strong customer service orientation; takes initiative, anticipates needs
- Excellent planning skills
- High attention to detail
- Problem solver – solutions focused
- Professional demeanour
Able to work both independently and as part of a team
- Strong communicator - fluent in verbal English
- Advanced English writing capability
Proficient in Microsoft Office programs, particularly Excel, Power Point and Word
Professional inter-personal and networking skills
- F&B marketing experience
- Experience in a matrix organization
Proficient in advanced software programs, such as Photoshop and InDesign
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.