The Manager, Owner and Franchise Services, Communications and Initiative Management is a member of the Owner and Franchise Services team. This role’s primary focus will be executing strategic programs that market Marriott’s strength and value to the Owner & Franchise community.
This position will support communication projects across various mediums, including Marriott’s Intranet (MGS), emails, the mi360 communication platform, Franchise Management Company webinars, Weekly Update and Quarterly Game Plans (via The Check-In communication platform).
Leverages understanding of Marriott’s owner and franchise communities – including franchised hotels – to ensure effective communications related to various programs and projects.
Executes tactical communication plans targeted towards Owners & Franchises as well as franchised hotel General Managers via multiple channels (e.g., mi360, Weekly Update, Game Plans, ad hoc email communications and MGS).
Manages data integrity within key department business systems (i.e., Content management systems (Wordpress), email campaign management tools (Silverpop), customer database and distribution lists (OASIS and Excel)).
Tracks communications metrics, including open and click-through rates.
Partners with OFS account executives, as needed, to assist with data review/clean-up to ensure data integrity. Makes recommendations for improvement based on trends identified.
Receives guidance from Communications Lead to identify and mitigate communication strategy and deployment risks, manages escalation notifications and operations alerts, and captures feedback to ensure efficient process and delivery
Coordinates Franchise management company webinar series, to include: managing logistics, collecting, organizing and editing content provided by multiple stakeholders, securing speakers, ensuring follow-up completed as needed, and tracking participation.
Provides support for department programs by leveraging tools to assist with planning and coordinating efforts across initiative management and communication team.
Works collaboratively with a variety of key stakeholders both within the Owner and Franchise Services team and across the organization to ensure alignment and consistency with broader organizational communication efforts.
Builds and maintains relationships with stakeholders who have accountability for communication content and process
Ensures communications are clear, concise and free of spelling/grammatical errors.
Develops and manages detailed work plans with identified deliverables and dates
Escalates issues as appropriate to Senior Manager of Communications.
Performs other duties as assigned, in order to meet business needs.
CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED
Bachelor’s degree from an accredited university in Communications or related major is preferred
2 – 3 years of communications planning and execution experience or franchise business experience
Ability to manage multiple projects and build consensus among multiple stakeholders.
Excellent written and verbal communication skills including strong writing, editing, and proofreading abilities.
Strong technology/systems aptitude.
Analytical skills (i.e., able to review data and provide recommendations for process enhancements). Experience with content management systems, web site management, email campaign management tools, or customer databases a plus.
Experience with web and email publishing.
Demonstrated interpersonal, problem resolution and teamwork skills. Ability to maintain and grow relationships with internal partners.
Ability to integrate and balance priorities, work activities, and resources for the benefit of multiple key stakeholder
Ability to manage multiple projects independently (from concept to product delivery) and set priorities.
Strong Microsoft Office skills, especially Excel and PowerPoint.
Ability to manage large amounts of data (e.g., communications tracking, performance metrics) and make recommendations for improvement based on findings.
Ability to work with and influence a wide range of cross-functional work teams and leaders within a matrix organization
Excellent interpersonal, collaboration, and leadership skills with the ability to understand and navigate through a matrixed organization.