Marriott Careers

Manager, Premium Brands (Marriott Hotels and Sheraton) - 1 year FTC

London, United Kingdom
Brand Management


 

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Posting Date May 31, 2019
Job Number 19075203
Job Category Brand Management
Location Europe Office - London, Barnard's Inn, 86 Fetter Lane, London, Greater London, United Kingdom VIEW ON MAP
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us

A rare opportunity to join the dynamic Premium brands team of the worlds largest lodging company working on the two global Iconic Brands of Marriott and Sheraton  


Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

 

POSITION SUMMARY

 

The Manager for Premium Brands is responsible for supporting the senior manager premium brands  for Marriott Hotels (MH) and Sheraton Hotels (SH) for pull-through of strategy for MH and SH brand initiatives and brand marketing programs for the European portfolio of MH and SH brands.  This position partners with the respective global brand teams and operations to ensure on-brand execution in the hotels. The role will support the senior manager , Premium brands in managing the brand marketing fund expenditure in Europe in partnership with the respective global brand marketing teams to localize the expression of the brands through effective media planning and creative development for communications and advertising, communications into the key European source markets.  

This position needs to collaborate closely with the Area Directors of Marketing, the digital, loyalty and communications teams to develop effective continent and country level marketing programs that drive brand awareness, preference, market share and top line performance for the MH and SH  brands in Europe.  These two brands are currently going through a major transformation and the manager will be a critical role in supporting the hotels in market.

 

SCOPE 

Responsible for supporting on the management and marketing of the following brands as determined by the Senior manager and Director: 

  • Marriott and Sheraton

  • Responsible for the execution of the brand marketing budgets for the brands they support


EXPECTED CONTRIBUTIONS

 

Brand Strategy & Planning 

  • Educates/communicates on brand strategy, positioning, voice, strategic pillars and competitive environment

  • Educates/communicates consumer insights

  • Acts as an advocate of the MH and SH brands in continent

  • Supporting hotels in market with brand pull through

 

Brand Performance & Development 

  • Pulls through global brand strategies while ensuring alignment to Europe and market specific objectives

  • Responsible for the effective pull-through and localization of new brand initiatives in Europe

  • Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

 

Operations & Culture 

  • Responsible for regular brand communication with the field and hotels

  • Works closely with properties and (Continent Operations) CLS organization to ensure on-brand implementation of brand operating standards, procedures, and brand operations-driven programs

  • Provides opening brand support for select new hotels

 

Style & Design  

  • Supports as appropriate to ensure brand strategy is executed in design for new builds, conversions and renovations projects

 

Marketing & PR  

  • Responsible for executing customer-facing brand communications, brand voice/collateral development, photography, etc. and ensuring those materials are on-brand

  • Partners with the Continent Communications team and Area Directors of Marketing teams to develop and execute buzz marketing for the MH and SH brands

  • Responsible for developing/nurturing/activating brand partnerships that provide brand equity benefits and enhance the guest experience

 

Sales 

  • Partners with the Continent Sales Teams as appropriate to ensure a coordinated Sales approach for Marriott and Sheraton brands

  • Provide relevant and up-to-date brand information and education to ensure effective sales strategies and customer interaction

 

Growth & Development 

  • Provides Development with tools as needed to support them in immersing prospective new owners into the brand, its strategies and positioning.

  • Works with Development Marketing team to produce toolkits and resources to support development in securing on-strategy projects for the brand.

   
Marriott International offers you the opportunity to find the hospitality job and career journey that’s right for you. With more than 6500 properties and 30 brands you’ll find us in your neighbourhood and in more than 110 countries across the globe. Find Your World™ at Marriott.



 



CANDIDATE PROFILE


Key talents and experience desired

  • Lodging industry experience is strongly preferred

  • Prior brand management experience preferred but not essential

  • 2-3 years prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required

  • Experience partnering with Field on communications and marketing is strongly preferred

  • Strong team player and ability to foster relationships and collaborate across disciplines

 

EDUCATION

  • University degree preferred or qualifications in related field preferred but not essential.

 

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

 




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