Gerente Social Media
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Job Number 19001A3T
Job Category Sales and Marketing
Location Mexico City Office, Hamburgo 172-1er Piso Colonia Juarez, Mexico City, Distrito Federal, Mexico VIEW ON MAP
Position Type Management
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Position Summary: A Social Media Manager is responsible for the development and execution of the hotel social media strategies for the hotels to which they are assigned. In addition, they serve as a supervisor for a team of social media coordinators, providing them with the leadership, mentorship, and strategic guidance to be successful. They are accountable for the success of their team. They work closely with hotel leadership, the account management team, and the social media knowledge expert to identify opportunities where social media can help accomplish a hotel’s business objectives and create plans to activate on those opportunities. The social media manager works to stay up to date on relevant social media trends, learns content creation best practices, thinks creatively, and knows how to measure their own performance. Candidates should be highly motivated, disciplined, innovative, able to manage the needs of multiple stakeholders effectively and professionally, and able to work without constant supervision. These candidates should have management experience and the ability to provide coaching, effective feedback, and supervision to their team in addition to their day-to-day management of hotel social media strategies. These managers will also serve as market experts, providing insight and strategic guidance on how hotels can implement social media tactics to address market needs.
Bachelor’s degree and 3-5 years’ experience in social media required
Management/supervisory experience required
Excellent communication skills, including writing skills, with great attention to detail
Leadership qualities are a must (self-starter)
Must be a team player and collaborate well with multiple stakeholders
Must be fully proficient in written and spoken English and Spanish
Skills in photography, basic graphic design, basic video editing, and copywriting
Provide leadership to a team of 2-5 cluster social media coordinators, including training, performance reviews, regular strategy/content review, feedback, and mentoring to ensure targets are met and that employees are constantly being developed.
Manage goal setting, reporting, and accountability for team. Answer questions and provide continuing education to develop team.
Manage day-to-day social media activities on Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, and/or other social channels for assigned hotels
Generate original content, including capturing photographs, writing copy, and performing basic graphic design and creative functions (e.g. simple video editing, creation of gifs, etc.)
Moderate assigned social pages and perform customer-service functions per company and industry best practices and standards
Ensure adherence to all brand, regional, company, and platform guidelines, policies, and procedures
Develop social media strategies for assigned hotels, including identification of key business needs, target audiences, and messages, and creation of social media tactics to meet hotel’s needs
Coordinate regularly with account management, hotel social media champions and leadership, and social media knowledge experts to ensure alignment of strategy and adherence to best practices.
Provide strategic insight and recommendations for social media support of market-specific business needs.
Address concerns, answer questions, and educate hotel stakeholders about social media strategy.
Measure progress, interpret results, and report on social media KPIs. Make strategy recommendations/adjustments based on report findings
Create amplification plans for content with brand and regional teams
Stay up-to-date on industry and platform trends and best practices
Create social media ads on multiple social platforms, including the development of creative and copy, trafficking ads, measuring performance and ROI, and reporting on results.
Schedule content in social media platforms (e.g. Sprinklr) or other assigned tools
Use social media listening tools to identify trends, surprise and delight guests, engage with guests, source UGC, perform service recovery, and more.
Be proficient in platforms such as Sprinklr, Hyp3r, Facebook Business Manager, Slack, and others.
Collaborate with region social media leadership and brand social media leadership on opportunities for hotels and markets to receive additional amplification. Partner with BMD marketing teams on the development of strategies for events or campaigns in assigned markets.
Reports to the Senior Manager Social Media - CALA.