Vice President, Digital Core Commerce Products
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Job Number 190005X3
Job Category Sales and Marketing
Location Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP
Position Type Management
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As part of Marriott’s Book Direct strategy, our direct channels are a significant investment area for our company. Our website services 800M+ sessions annually driving more than $20B in annual sales. Our websites rank in the Top 5 by sales. Our mobile app is ranked at a 4.8 in the IOS App Store, is approaching 15M downloads, and is the #4 app globally by revenue, approaching $5B annually.
The Vice President is a critical leader in the Marriott Digital organization will oversee product strategy, development, and optimization for the core shopping and booking areas of the website & apps. Through these product areas, he/she will deliver a high ROI product roadmap full of features and functionality that grow site performance for target customer segments. This individual will be a catalyst for innovation and new thinking, lead direct report and cross functional teams, manage agency resources, plus communicate and optimize performance across the site.
The ideal candidate is a proven innovative leader with large global brands that can motivate large teams, has deep eCommerce expertise, experience managing large transactional websites and Apps, understands the value of and can apply good merchandising techniques, demonstrates analytical and financial management acumen, and ultimately has a passion for the travel business and delivering great products that consumers love.
College degree in Marketing, eCommerce, or related field; MBA or advanced degree in Digital Commerce Product management desirable
Twelve or more years’ experience in product management, strategy, or related function
Demonstrated success managing large-scale transactional digital platforms required
Experience with Agile development methodologies
Experience with A/B and MVT research methodologies
Demonstrated experience and comfort with digital measurement, tracking methods, and analysis
Proven ability to lead and work with cross-functional teams in support of specific business priorities
Effective written and oral communications skills, with sensitivity to global communication needs
Ability to solve problems quickly, think creatively, and satisfy Internet speed-to- market requirements
Ability to simultaneously manage multiple projects
Ability to execute budget-sensitive product and product marketing plans with tight timelines
Demonstrates self-confidence, energy and enthusiasm
Demonstrated strong presentation, negotiation, and persuasion skills
Adaptable and energized by change; willingness to test new approaches and drive change
Thrives in a fast-paced, entrepreneurial environment
Demonstrated knowledge of merchandising best practices and retail design
Drive Digital Commerce Core Product Strategy
Responsible for strategy and product development, including successful product delivery and ongoing optimization
Direct and socialize Marriott’s Digital Commerce vision, product strategies, prioritized roadmap and associated business cases, develop new capabilities and lead delivery through Product, Platform, IT, and User Experience leads
Establish product strategies and execute product roadmaps explicitly to drive shopping & booking and conversion for new users and to convert them to engaged repeat users, across websites & Apps
Build a culture of frequent and open KPI reviews and active optimization across Digital Commerce product areas
Direct the development of an industry leading transactional experience that merchandises Marriott’s portfolio of brands while effectively converting Marriott Rewards members and prospects through a clear and enticing value proposition
Refine and improve data/insights to deepen understanding of customer behavior, product adoption, and optimization opportunities
Develop approach to continually test, learn and leverage findings to grow conversion, average order value, and site revenue overall
Partner closely with the Global Marketing & Loyalty teams to maximize the value from all traffic sources and digital segmentation and personalization strategies
Expand organizational knowledge of current and future state capabilities within the organization and macro trends in the external marketplace that could translate to driving value for Marriott InternationalGlobalization
Partner closely with Vice President, Globalization and Regional Vice Presidents around the world on the development of localized platform strategies that enable effective personalized experiences on a local level while delivering economies of scale globally
Provide strategic insights, consultation and tactical recommendations for Globalization efforts to fully leverage platform and effective merchandising and booking capabilities
Align Marriott’s Digital Commerce product strategies with Globalization needs – ensuring we solve for global and local nuances where appropriate
Mind the Store
Direct a team of Product Managers to analyze daily app & site performance, adjust product roadmaps based on personalization strategies, business needs, and performance, while constantly seek areas for improvement
Direct efforts to develop comprehensive dashboards with KPI’s aligned to team, department, and digital-wide goals
Ensure team members communicate results to all stakeholders through regular meetings and communications
Oversee pathway analysis and drive revenue optimization activities, partnering with Product, Digital Research, and Measurement & Analytics teams to implement a programmatic approach, actively participating in the analysis of results, and evangelizing its impact
Monitor, steer, and communicate demand trends and source / destination market performance while illustrating the impact to the overall performance of Marriott.com
Build a performance management culture
Create structure to openly share results of key performance indicators (e.g. bounce rate, funnel conversion) for Marriott.com & Apps with key team members and stakeholders driving towards actionable insights. Create hypothesis for variances observed and develop recommendations for improvements
Drive individual accountability models that support aligned product, marketing, and overall business goals
Deliver Executive communication
Regularly develop and deliver updates to all levels of Executives through in- person presentations, conference calls, and written communications.
Present Digital Commerce product strategy and results at key internal/external updates including: Continent forums, Executive updates, Owner/Franchisee meetings, etc.
Represent Marriott as an industry expert through presentations at internal and external conferences.
Managing and Conducting Human Resources Activities
Interviews and hires employees.
Promotes the fair and equitable treatment of employees
Facilitates regular, ongoing communication in department (e.g., staff meetings)
Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees
Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results
Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
Solicits employee feedback
Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns
Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.
Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
Identifies talents of direct reports and their teams and assists with their growth and development plans.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.Managing Execution
Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.Building Relationships
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.Learning and Applying Professional Expertise
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Continuous Learning - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
Strategy Knowledge - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specific strategic work challenges.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
Reading Comprehension - Understands written sentences and paragraphs in work related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.