Marriott Careers

Manager, Communications, Premium & Select Brands, APAC (1 Year Contract)

Hong Kong S.A.R., Hong Kong S.A.R.
Public Relations & Communications


Job Description

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Posting Date Nov 09, 2018
Job Number 18003522
Job Category Public Relations & Communications
Location Asia/Pacif/Australia Region, Hong Kong S.A.R., Hong Kong VIEW ON MAP
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management

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Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

JOB SUMMARY

 

As an integral part of the brand, marketing, sales and consumer insights (BMSC) discipline, Communications is a strategic function, and encompasses the actions we take to influence our external guests, company and community-at-large. Publicity, promotion and civic involvement are all means to accomplish the goal of enhanced brand and business perception when aligned with marketing objectives, enhanced business.

 

At Marriott International, all consumer PR activities must be integrated into the continent’s overall BMSC plan with a focus on brand communications and the customer loyalty function and must parallel the primary revenue objectives of the hotels/ resorts/ brands and parent company. The consumer public relations’ philosophy and culture must be paramount in all activities and showcase the strength of our brands. Marriott International currently has a portfolio of 30 distinctive hotel brands globally, of which 20+ brands are in Asia Pacific. 

 

In this exciting, fast-paced position, the Manager, Communications, Premium & Select Brands APAC will be supporting the Director, Communications, Premium & Select Brands APAC in driving communications for consumer brand initiatives across the region. The candidate is a proactive, adaptable and detail-oriented PR professional who possesses a clear understanding of the regional media landscape and contributes to compelling PR storytelling for Marriott International’s distinctive portfolio of brands and company initiatives.  

CANDIDATE PROFILE

Education and Experience

·         Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.

·         3+ years minimum in public relations and communications a must.

·         Consumer public relations and/or media experience/ corporate travel/ hospitality industry experience required.

·         Experience in public relations agency and journalism background is a plus.

 

Skills and Competencies

·         Travel, hospitality, consumer goods industry or luxury goods background in public relations.

·         Strong logistics, projects and events management experience necessary.

·         Solid understanding of the print, electronic, broadcast and social arenas.

·         Proficiency with Excel, PowerPoint and Word computer programs.

·         Extensive knowledge of global and China social media platforms.

·         Excellent English writing skills and oral proficiency; Good spoken and written language in Mandarin would be a plus.

·         Solid understanding of the hotel business and/or travel industry.

·         Possess and maintain a solid network of media and KOL influencer contacts

·         Have a clear understanding of traditional and new media landscapes across Asia Pacific

·         Strong storyteller –craft press releases by finding relevant media angles and coverage opportunities in company news

·         Ability to think outside-the-box and multitask, whilst paying very close attention to detail and deadlines

·         Ability to work well under pressure and stay calm in times of PR crisis

 

CORE WORK ACTIVITIES

·         The Manager, Communications APAC, Premium & Select Brands, Marriott International will report to Director, Communications APAC, Premium & Select Brands, Marriott International.

·         Support all assigned projects and adhoc assignments shared by Brand PR team.

·         Work alongside the Brand Marketing team to develop and execute the PR strategy plan of brand marketing campaigns and initiatives.

·         Drives the brand portfolio preference, loyalty program preference, Food and Beverage reputation in the region. Ensures synergies are outlined and identified which complement and support BMSC plans in Asia.

·         Supports, coordinates and executes innovative Public Relations and publicity programs that will increase revenue and awareness, creating a positive perception of the brands. Programs should address specific needs as outlined in the marketing plan(s) and capitalize on unexpected opportunities as they arise.

·         Works alongside the regional/ field brand marketing team, as well as customer loyalty team to implement holistic integrated public relations strategy for targeted customers to achieve brand preference.

·         Drives awareness and preference on halo hotels and restaurants as identified by Asia Regional team.

·         Provides support in strategic planning and integration within region/ hotels to brand standards.

·         Coordinates and liaises with consumer brand PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as contributing to produce brand results in all projects and undertakings. 

·         Contributes to elevating consumer brands through special events, promotions, company-wide promotions to strengthen recognition and understanding of properties in marketplace.

·         Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally.

·         Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

·         Contributes to developing PR strategies and tactics with a mindset of effectively leveraging social media channels at global, regional and hotel levels.

 

MANAGEMENT COMPETENCIES

 

Leadership

·         Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 

·         Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

·         Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

·         Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

·         Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

·         Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

·         Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

·         Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

·         Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

·         Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

·         Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

·         Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

·         Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

·         Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

o    Communications-The ability to use knowledge of communication strategies to effectively convey and disseminate information in a way that enables understanding, “buy in,” and action.

o    Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

o    Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

·         Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o    Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

o    Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

o    Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

o    Reading Comprehension – Understands written sentences and paragraphs in work related documents.

o    Writing - Communicates effectively in writing as appropriate for the needs of the audience.




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