Marriott Careers

Vice President, Loyalty Strategy & Innovation (Org Change)

Bethesda, Maryland
Sales and Marketing

Job Description

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Posting Date Jan 04, 2018
Job Number 180000BV
Job Category Sales and Marketing
Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

The Vice President, Loyalty Strategy & Innovation is a key member of the Loyalty organization and leadership team. This role is responsible for driving forward-looking strategy and innovation across the Loyalty program(s) and digital channels. This role will oversee the development of new Loyalty products and lead teams focused on the following:
  • Loyalty Products
  • Loyalty Web & Mobile Experience, and
  • Program Strategy
    Key responsibility is to identify opportunities to grow and monetize the Loyalty platform with a focus on partners who can improve and extend our core loyalty value proposition. The Vice President leads integration efforts of IT resources, Digital product teams, and Consumer Insights researchers to drive future product strategy and community features.
Education and Experience Preferred
  • 4-year degree from an accredited university in Business Administration, Marketing, or related major
  • 10+ years of relevant professional experience in marketing strategy, digital or related function, demonstrating progressive career growth and pattern of exceptional performance.
    Key experience includes:
  • Working with multi-disciplinary teams on issues related to the development of digital products, articulation of requirements for digital products, and research related to creating a strategy for digital products.
  • Strong ability to secure resources and manage through influence rather than direct reporting relationships
  • Understanding of investment model for research and development programs, able to manage resources to effectively develop ideas for digital products and community plays
  • Exposure to marketing through various channels: direct mail, email, web, contact centers, social media
  • Experience managing and delivering multiple complex projects simultaneously
  • Project management skills, including a demonstrated ability to lead multi-functional project teams to drive concrete results and actions
  • Must have excellent relationship development and management skills with both internal and external business partners; ability to say no with defensible business rationale
  • Proven ability to interact and influence all levels of the organization through persuasive communication and analysis
  • Analytical mindset and familiarity with financial principles
This position will identify and develop the future Loyalty program strategy and product roadmap, define the loyalty digital experience and negotiate partnerships with external partners to activate new digital products. The Vice President will steer and oversee the product road map so that partner teams can develop requirements and technology to bring it to life. 
Program Strategy
  • Develops overall Loyalty program strategy
  • Identifies opportunities to grow and monetize the Loyalty platform with a focus on partners who can improve and extend our core loyalty value proposition
  • Runs an innovation capability that drives loyalty innovation
  • Supports new initiatives and adjacent businesses (e.g., experiences marketplace, CX developed initiatives) in other departments that rely on loyalty
Loyalty Program Owner: Web & Mobile
  • Provides overall Loyalty program strategy & development for digital channels
  • Ensures development of business requirements for Loyalty across distribution channels
  • Partner with Digital and IT teams to prioritize Web and Mobile Loyalty work
  • Oversees the analysis and reporting on web and mobile Loyalty program elements
Loyalty Program Development
  • Works with Call Centers to develop and execute Loyalty program strategy
  • Oversees the development of member benefits and rewards structure.
  • Develops, refines, and partners with support organizations to execute new and innovative loyalty programs (e.g. F&B initiatives, B2B products)
  • Partners with CX organization to incorporate company innovation projects and new businesses into Loyalty
Managing Responsibilities with Stakeholders
  • Develops and maintains effective relationships with both internal and external stakeholders across the organization.  Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives.
  • Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback.  Engages leadership to develop and execute action plans to address gaps.
  • Assists direct reports with building and maintaining stakeholder relationships as business partnerships. 
Leading and Managing Teams
  • Hires, develops, and retains diverse talent that makes a strong, positive impact on the organization. 
  • Creates a team environment that encourages accountability, high standards, and innovation.
  • Sets clear organizational goals and expectations for direct reports using the performance review process and holds team accountable for performance.
  • Continuously improves team and job structures and ensures clear leadership accountabilities are in place.
  • Builds teams with the appropriate mix of talent and skills to drive innovation and performance. Identifies talents of direct reports, and assists with their growth and development plans.
  • Facilitates regular, ongoing communication in department.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.